Global Creativity & Media Agencies

[WEEK 10]


In business, marketing is one of the most important segment and by advertising, you will able to market your business. There are ones saying that you need to spend one million on advertising in order to sell your one dollar product. Many global company does that for instance, Pepsi company hired numerous football star which cost more than millions to film their one dollar sugar drink advertisement.

However, traditional advertising approach is no longer applicable in today world as people is expose to more and more media due to the development and advancement of technology. Therefore, media agency need to come out with creative advertising method to be effective and stay relevant in the market.

Below are some of the advertisement that got award.

Watch it~!
Be inspired~!
:)

Cool Mouse

Pepsi Max

Samsung

Funny Couple

Credit to : YouTube.

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Creativity in art design and multimedia

[WEEK 09]


Creativity in Art Design and Multimedia

Art is a diverse range of human activities and the products of those activities. Multimedia is media and content that uses a combination of different content forms. Creativity refers to the invention or origination of any new thing that has value.



The Dadaism used scissors and glue rather than paintbrushes and paints to express their views of modern life through images presented by the media. A variation on the collage technique, photomontage utilized actual or reproductions of real photographs printed in the press. In Cologne, Max Ernst used images from World War I to illustrate messages of the destruction of war.
"DADA" was the name given to an "Anti-Art" movement that began in Zurich Switzerland in 1916.  It began in the chaotic and violent times during the first world war by exiled poets, dancers, artist and actors.  They were fleeing the meat grinding machine of war to the safe neutral mountain country of Switzerland. 



Example of Photomontage :

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Random Association

[WEEK 08]


This week we learn about "Random Association". Sometime we will have blockage when we want to be creativity.  Random Association can solve this problem. Random association is a creative technique whereby we use random words to solve problems. 

Using random association, we were to complete an exercise

on " How to make a person stop smoking in 6 months

time?".

Random words: Traffic light

COLOR -  Green  represent safe ,  Yellow  represent danger , Red  represent critical stage. That mean RED can inflict health damage. 

METAL - Make cigarette body by metal. People will stop smoking because the cigarette is too heavy and will feel hot when cigarette flame.

DUST - Make cigarette body full of dust. People will stop smoking because feel disgusting.

SIGN - Place death sign on cigarette body. People will feel scare and stop smoking. 

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