Global Creativity & Media Agencies

[WEEK 10]


In business, marketing is one of the most important segment and by advertising, you will able to market your business. There are ones saying that you need to spend one million on advertising in order to sell your one dollar product. Many global company does that for instance, Pepsi company hired numerous football star which cost more than millions to film their one dollar sugar drink advertisement.

However, traditional advertising approach is no longer applicable in today world as people is expose to more and more media due to the development and advancement of technology. Therefore, media agency need to come out with creative advertising method to be effective and stay relevant in the market.

Below are some of the advertisement that got award.

Watch it~!
Be inspired~!
:)

Cool Mouse

Pepsi Max

Samsung

Funny Couple

Credit to : YouTube.

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Creativity in art design and multimedia

[WEEK 09]


Creativity in Art Design and Multimedia

Art is a diverse range of human activities and the products of those activities. Multimedia is media and content that uses a combination of different content forms. Creativity refers to the invention or origination of any new thing that has value.



The Dadaism used scissors and glue rather than paintbrushes and paints to express their views of modern life through images presented by the media. A variation on the collage technique, photomontage utilized actual or reproductions of real photographs printed in the press. In Cologne, Max Ernst used images from World War I to illustrate messages of the destruction of war.
"DADA" was the name given to an "Anti-Art" movement that began in Zurich Switzerland in 1916.  It began in the chaotic and violent times during the first world war by exiled poets, dancers, artist and actors.  They were fleeing the meat grinding machine of war to the safe neutral mountain country of Switzerland. 



Example of Photomontage :

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Random Association

[WEEK 08]


This week we learn about "Random Association". Sometime we will have blockage when we want to be creativity.  Random Association can solve this problem. Random association is a creative technique whereby we use random words to solve problems. 

Using random association, we were to complete an exercise

on " How to make a person stop smoking in 6 months

time?".

Random words: Traffic light

COLOR -  Green  represent safe ,  Yellow  represent danger , Red  represent critical stage. That mean RED can inflict health damage. 

METAL - Make cigarette body by metal. People will stop smoking because the cigarette is too heavy and will feel hot when cigarette flame.

DUST - Make cigarette body full of dust. People will stop smoking because feel disgusting.

SIGN - Place death sign on cigarette body. People will feel scare and stop smoking. 

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Juxtaposition

[WEEK 07]

 What is juxtaposition?

Juxtaposition is an act or instance of placing close together or side by side, esp. for comparison or contrast. It is also the state of being close together or side by side. Basically it is a contrast or similarity shown through comparison.

Juxtaposition not only can use in image or photo. It also can be used in verbally or in text too. The two types of verbal and text analogy are metaphor, and similes.

Example:

Class Exercise 

1. Choose 3 pairs of numbers between 00-99
2. Refer to the image given and pair two words together according to the chosen number.
3. Make 3 sentences and draw the images.

I had chosen the number 21 (Lightning Water), 18 (Flower Wood),and 94 (Leave Mountain).

3 Sentences 

21 (Lightning Water) - Lightning strike the water 

18 (Flower Wood) - Flower grow on the wood 

94 (Leave Mountain) - Blue leave from mountain top.

How Merger Goes Wrong 

Lecture want us to use our creativity to merge the two animals together and the mergering process should goes wrong whereby the animal could not survive in such a way.

Here my drawing : 

A Poem to describe the concept of Man and woman based on Mortar & pestle

Many says men is pestle,
than woman is like mortar,
But woman should be pestle,
where man is their mortal.
Because just like the pestle,
when compared she is little.
Because just like the mortar,
provide direction like the pole-star.

Oh, I just so have mood to write another poem. Here you go:

At the end I have to agree that men is the pestle.
Just like the pestle is so hard that he never be gentle,
they never know woman is little and brittle.
Arguing with him is hard without the subtitle,
when he angry will blow like the hot kettle.
He never let woman use money like the water in the bottle,
they never understand a sad woman need everything in her castle.
Sometimes men are just like the turtle,
complaining women for her wrinkle.

After writing this I know I am in trouble.
But lecturer if you laugh reading this please give marks than is acceptable.
Thank you so much that you are very noble.

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Mortar & Pestle

[WEEK 6]

The mortar is a bowl, typically made of hard wood, ceramic or stone. The pestle is a heavy club-shaped object, the end of which is used for crushing and grinding. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle. Sometimes referred to as an "Apothecary Grinder" by individuals unfamiliar with its use, the proper historical name is "mortar and pestle". The mortar and pestle is usually utilized when cooking and when crushing ingredients for a certain drug in pharmacies. It can also be used in masonry and other types of construction where the mortar and pestle is needed.

(http://en.wikipedia.org/wiki/Mortar_and_pestle)

This week, we do a mind map about mortal and pestle. Mind map is divided into logical and associated mind map.

Logical Mind Map is directly connected to stereotypes. The Logical mind map comprises of solely stereotype words. Which means that every word or image that is put within the mind map is directly related to the central subject through its links.

Associated Mind Map, using an associated mind map we are able to generate random words and also show the links between words that seemingly have no connection.

Class Exercise  
Lecture need us to create different purpose of mortal and pestle. 

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Invention-Innovation

[Week 5]

- Invention-Innovation (The one with all the inventions that never really made it)

> http://www.themalaysianinsider.com/tech/article/japans-gadget-failures-the-futures-that-never-happened/ 
> http://www.bbc.co.uk/news/business-20400239 

From the article I have read, it mention about the process of Japan of becoming a country that symbolize innovation in electrical consumer product. Back in the 20th century, names like Sony, Sharp, Panasonic and Toshiba is the most hear in all the household. There hard-working and not afraid of failure spirit has lead them into a gaint industrial country despite after being nuke by the Allies during worldwar 2.

However, during the process of innovation and creating new invention there are many trial and error happened. "Walkng Toaster" and "TV shaped radio" is one of the top failure at that time. These two invention is twice the price of convention product. Besides, it doesn't really serve other purpose other than the convention usage. Hence, it become a failure product. But yes, only with this failure product, Japanese company will learn such approach doesn't worked at that particular of time.

Do those invention failed because lack of innovation? Or do them actually failed because not trying hard enough. Take a closer look at recent invention and innovation on our daily life. Yes, smartphone and you can guess I am going to say that. "Phablet" is a totally new line of invention result of innovation from phone manufacturer. "Phablet" is just oversized smartphone which size range around 5" to 7" inch where people said hybrid of smartphone and tablet. Before this, phone manufacturer have used more than a decade to make their phone shrink smaller and smaller, one guy in the market just decide to go the other way round. Everyone would be thinking that this is so uncool to have "brick" on their face at first but now Samsung the South Korea electrical consumer company's Galaxy Notes 2 phablet sold more than 5 million worldwide makes it become the largest phone manufacturer in the world. 

But do you know that the 1st "phablet" is sell by Dell with the product name Dell Streak? One more thing that you should know is Dell Streak is one of Dell's  failure product as Dell stopped selling them less than a year after it launch during mid of 2010 because of losses made by it. So do Dell Streak fail because of it value? Or does it not trying hard enough to market its device just like Samsung did a few month after Dell pulling off Dell Streak. Well, this is up to your discussion.

Invention is not innovation!!! 
Two different Etymologies
Even if the two words Invention and Innovation sound alike, they actually don’t share the same etymological Latin root:
• Invention is coming from “invenire” that means “find” or “discover”.
• Innovation is coming form “novus” that means “new”.


Two different meanings
In addition of not sharing the same root, Innovation and Invention have different meaning.
• Invention: new configuration, composition of matter, device, or process. Some inventions are based on pre-existing models or ideas and others are radical breakthroughs. Inventions can extend the boundaries of human knowledge or experience (Wikipedia).
• Innovation: An innovation is the implementation of a new or significantly improved product (goods or services) or process, a new marketing method or a new organizational method in business practices, workplace organization or external relations (Oslo Manual).


Innovation is not inventing, it is action
“Invention is the first occurrence of an idea for a new product or process, while innovation is the first attempt to carry it out into practice.”
Jan Fagerberg










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